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Advertising Policy

Last updated: 31 July 2026

This page states what is for sale on this site and what is not, so that nobody has to guess and no advertiser has to ask twice. The short version is that the site carries no display advertising, runs no ad slots, sells no placements inside its tables and publishes no sponsored articles. The only commercial relationship is the affiliate arrangement described in the affiliate disclosure. Everything below explains where the lines sit and why they are drawn there.

What is not for sale at any price

What we would refuse outright

Any promotion of content involving minors or non-consensual material, in any form and regardless of framing, ends the conversation immediately and permanently. We also refuse undisclosed subscription billing offers, and traffic packages sold as a guaranteed number of visits, because that product is not auctioned inventory and cannot be verified at placement level, which makes it impossible to write about honestly. Cloaking services, fake-conversion tooling and anything designed to defeat a platform’s own fraud controls fall in the same category.

If sponsored content is ever accepted

It is not accepted today. Were that to change, three conditions would apply without exception: the item would be labelled as sponsored in the visible text rather than in metadata, it would sit outside every comparison table and never modify one, and it would carry the same sourcing standard as editorial content, meaning no unverifiable claims. A sponsored item that cannot meet those conditions would be declined rather than softened, and this page would be updated before anything ran.

How this differs from most sites in the niche

The usual arrangement in adtech affiliate publishing is several concurrent partnerships, each paying for placement, with the ordering of a “top networks” list quietly reflecting who pays most. That model is legal and common, and it is also why those lists are worth nothing to a reader making a real decision. Running one relationship instead of several is a smaller business, but it makes the boundary easy to state and easy to police: there is exactly one platform whose inclusion is commercially motivated, it is named on every page that matters, and every other entry in the comparison is there because the subject requires it.

Enquiries

Advertising, sponsorship and placement enquiries are welcome and receive the same answer as this page, usually within two working days. If your question is about a factual error rather than a placement, it is treated as a correction and goes to the front of the queue under the editorial policy. Either way, use contact.

For the rest of the site: who publishes this and why is on the about page, the background of the person writing it is on the author page, the sourcing method behind every figure is in how we check. Beyond that, use of the site is governed by the terms and conditions, data handling is described in the privacy policy, cookie practice is described in the cookie policy.