Adult Traffic
Seven Adult Ad Networks Compared: Deposit In, Payout Out
Two of these adult traffic sources sell one property group and nothing else. TrafficJunky is the in-house platform of Aylo and carries Pornhub, RedTube, YouPorn and Brazzers; TrafficFactory holds exclusivity on XVideos and XNXX. The other five aggregate: they buy from many sites, resell through an auction, and let anyone with a site join the supply side.
| Network | Launched | Min deposit | Buying models | Min publisher payout | Payout schedule | Inventory |
|---|---|---|---|---|---|---|
| AdsCompass | 2013 | $50 | CPC, CPM | $50 | Net30 (RTB), on request (direct) | Direct sites plus exchange |
| TrafficJunky | 2008 | $100, plus $5 daily minimum | CPM | $50 (Paxum) | Net7, weekly | Aylo-owned tube sites |
| TrafficFactory | not published | €300 (unconfirmed) | CPM, CPC | not published | monthly | XVideos and XNXX, exclusive |
| ExoClick | 2006 | €200, prepayment only | CPM, CPC | €20 Paxum, €50 crypto, €200 wire | Net7 Mondays, or Net20 on the 20th | Exchange plus direct |
| TrafficStars | 2014 | $100 cards and e-wallets, $500 wire | CPM, CPC, CPA | $10 USDT, $100 cards and e-wallets | on invoice approval, no fixed term | RTB exchange plus direct |
| JuicyAds | 2006 | $50-$100 by campaign type | CPM, CPC | $25 digital, $500 wire | Fridays, request by Wednesday | Adult publisher network |
| ClickAdilla | 2016 | $50 | CPM, CPC, CPA, CPM Goal | $50 | twice a week, on request | Adult plus mainstream |
One founding year is blank: TrafficFactory does not publish one, and a gap beats a date lifted off an aggregator. The platform belongs to WGCZ Holding, whose XVideos went live in 2007. Its deposit is the weakest figure here, since €300 appears in affiliate publications going back to 2020 but not in the network’s own documentation. This is a sample of the platforms most often shortlisted for 18+ campaigns, not a census: PopAds, HilltopAds and Adsterra also carry adult inventory and release payouts from $5 to $20. The way each figure was sourced is set out in how we check.
What a Minimum Deposit Actually Buys
A minimum deposit is not a test budget, and a low floor does not mean cheap adult traffic: anyone who sets out to buy adult traffic on the floor amount stalls halfway through the first test. Pop and push campaigns reserve part of the balance against traffic that lands after the click, so a $50 daily spend needs a multiple of that behind it. A ten-to-one ratio circulates in network blogs; it comes from vendors, not independent measurement, so treat it as a planning floor.
The small print costs more than the headline number. ExoClick works on prepayment only, and its terms say that after a second deposit a refund is issued only on balances above $20, with a 10% processing fee deducted. TrafficJunky adds a $5 minimum daily spend on top of its $100 floor. Neither detail appears in the ranked lists these networks show up in.
Payout Thresholds: The Method Sets the Number
On the sell side the floor is never one number: it moves with the payment method, and the spread inside a single account is wide. ExoClick pays from €20 through Paxum but €200 by wire, and wire runs monthly only. TrafficStars starts at $10 in USDT but $100 on cards, and JuicyAds moves from $25 on digital wallets to $500 by wire.
Count the gap from the impression, not from the invoice. Revenue earned on 3 March sits inside a March invoice that closes on the 31st; on Net30 terms it clears around 30 April, eight weeks after the impression that produced it. ClickAdilla pays twice a week, ExoClick pays Net7. Across this table the same dollar takes between a few days and two months to arrive, and for anyone who monetizes adult traffic to fund media buying, that spread is the working-capital model behind adult traffic arbitrage.
What Age Checks Did to Tier-1 Adult Website Traffic
Since the Supreme Court upheld Texas HB 1181 in June 2025, state age-verification statutes have spread fast, and Aylo, the largest of the adult traffic providers, has answered by geoblocking. Pornhub is switched off in 25 states as of July 2026, with West Virginia going dark on 12 June and Iowa on 1 July. More states have a statute in force than are blocked, because Ohio’s law exempts providers of an interactive computer service and Aylo says that exemption covers its platforms, so the site stays live there.
Britain gives the cleaner measurement, because enforcement started on one day. Ofcom’s Online Nation figures show Pornhub losing 31% of its UK unique visitors between July and August 2025, xHamster down 28% and xvideos down 24%; year on year the site went from 11.3 million UK viewers in August 2024 to 9.8 million. Pornhub’s own claim is steeper, at 77%. The EU is next in line: in March 2026 the European Commission issued preliminary findings that Pornhub, Stripchat, XNXX and XVideos breach the Digital Services Act on protection of minors, with fines of up to 6% of global turnover on the table.
Three Markets Where the Supply Split in Two
The 2025 story was verification. The 2026 story is exit, and it did not hit every adult traffic source the same way.
Aylo suspended Pornhub, YouPorn and RedTube in France on 4 June 2025 under the SREN law, in what was then its second-largest daily audience worldwide. A Paris court froze the requirement two weeks later and the sites came back; a year on the same court rejected Aylo’s challenges. Since 5 June 2026 Pornhub is reachable from France again as a shell: no explicit content on the homepage, video behind a login, registration closed. RedTube and YouPorn never returned.
The UK and Australia went differently. Aylo closed the UK to new users on 2 February 2026, keeping only already-verified accounts, then blocked Australian IPs in early March, days before the Age-Restricted Material Codes took effect on 9 March with penalties up to A$49.5 million per breach. xHamster and XNXX stayed in Australia.
The split is the practical point for a buyer. TrafficJunky resells Aylo inventory, so its French, British and Australian volume moved with Aylo’s decisions. TrafficFactory resells XVideos and XNXX, which stayed. A 2026 media plan that still assumes Aylo-linked Tier-1 reach in those three markets is priced against inventory that no adult traffic exchange can deliver.
The First Reversal Came From the Device
Then part of it came back, and not through a website. Apple shipped device-level age verification in iOS 26.4 for UK users, and on 5 May 2026 Aylo restored Pornhub for age-confirmed UK iOS visitors. The reversal is narrow: iPhones and iPads only, while Windows and Android stay blocked. If Google and Microsoft follow, Tier-1 reach recovers device by device instead of country by country, and anyone modelling UK volume off Q1 2026 numbers is working from a dead baseline.
The overflow needs a caveat the networks do not volunteer. Aylo’s position is that traffic went to sites ignoring the rules, and research cited by Cybernews in January 2026 put the share of UK adults on non-verifying sites near 45%. Ofcom, which counts roughly 240,000 adult services within reach of UK regulation, has opened investigations into more than 80 of them.
VPN Masking and Why Your GEO Report Is Wrong
VPN use in the UK went from about 650,000 daily users before 25 July 2025 to a peak above 1.4 million in mid-August, settling near 900,000 by November, on Ofcom’s numbers. Those users did not stop browsing; they reappeared in adult ad traffic reports as Dutch, Irish or German.
So a Dutch, Irish or German pop buy in 2026 carries an unknown share of British users on English-language devices, and both consequences are expensive. German-language creatives reach people who do not read them, and volume in three Tier-1 geos looks stronger than the local market can explain, which puts the distortion in your highest-CPM line items. Two checks cost nothing: compare browser language against reported GEO in your logs, and treat any step change in Tier-1 EU volume as suspect until placement data explains it.
Six Formats and What Each One Actually Buys
| Format | What it delivers | Usual model | Where it breaks |
|---|---|---|---|
| Popunder | Volume, first touch, one-click flows | CPM or CPV | Low intent, heavy optimisation load |
| Push | Repeat contact with an opted-in base | CPC | iOS reach is near zero: Safari needs the site saved to the Home Screen first, and lists age fast |
| In-page push | Push economics without a subscription | CPC or CPM | Banner blindness on heavy placements |
| Native | Longer funnels, pre-landers | CPC | Needs creative volume to stay fresh |
| Banner | Branding, retargeting, cheap reach | CPM | Ad blockers hit it hardest |
| Video pre-roll | Attention on tube inventory | CPM | Production cost, strict creative rules |
Adult Traffic CPM in 2026: Buy Side Against Sell Side
Pop is where most budgets still start, and Tier-1 pricing for targeted adult traffic sits well above the floor bids networks advertise. Remoby’s traffic chart averages put the US at $5.36, Australia at $5.87, Canada at $4.59, the UK at $4.57 and Germany at $3.85, with the broad market band around $3-6; TrafficJunky’s premium placements are quoted at $3-8 depending on geo. These are third-party estimates, because no network in this table publishes a rate card.
The publisher side of the same format reads differently: pop payouts land near $1.50 per 1,000 visits in Tier-1, about $1 in the CIS, $0.70 in Africa and $0.40 across Asia. Do not treat the two as ends of one trade, because the arithmetic then produces a take rate no exchange charges. One is the price of a premium tube placement; the other is what an average publisher clears across all inventory, most of it long tail, after unsold impressions and antifraud deductions. Ask any platform for a buy price and a payout on the same placement ID before modelling margin.
Push, In-Page and Native for Dating Funnels
Dating is the anchor vertical for adult dating traffic, and format choice follows the funnel; price is the second question. Classic push needs a subscriber base someone built earlier, so you inherit its age and its churn. In-page push skips the subscription step and reaches the iOS audience classic push never gets: Safari has carried web push since 16.4, but only for sites a user has saved to the Home Screen, and on an 18+ site almost nobody does.
Native carries the longer routes, pre-lander into quiz into offer, and burns creative faster than anything else here. If a dating campaign dies in week two with stable CTR and collapsing conversion, look at the creative before you blame the source.
Five Checks Before You Fund an Account
Run these before the deposit, not after. One, source-level reporting with per-source bidding, so a converting placement can be paid more and a dead one cut without pausing the campaign. Two, fraud controls you can switch on yourself: IPv6 exclusion, proxy filtering, frequency caps per unique IP, since that panel is where adult traffic quality is decided. Three, a written fraud-refund policy. TrafficStars publishes up to a 5x refund on verified fraud; most competitors publish nothing. Four, payout terms read from the terms document, because the landing page rounds in the network’s favour. Five, S2S postback with a click-ID macro, since pixel-only tracking on adult affiliate traffic loses conversions to browser privacy defaults.
Source-Level Data Is the Feature That Decides the Rest
Of the seven platforms above, per-source bidding as a native feature is rare, and without it high-quality adult traffic and filler arrive on the same report line. AdsCompass is one of the few that exposes it alongside IPv6 and proxy exclusion, which is why it sits in the table as the worked example and not as a recommendation. Why a commercial partner can still appear in a factual table is set out in the affiliate disclosure.
| Strengths | Limits |
|---|---|
| $50 in and $50 out, the flattest pair in the table | Not an adult-only network. 18+ is one vertical among many, so Tier-1 adult depth is below Aylo- or XVideos-linked platforms |
| Per-source bidding, IPv6 and proxy exclusion filters | Bid data lives in the Traffic Calculator behind registration; no public rate card |
| CPC and CPM, where several adult platforms are CPM-only | Automation is thin. No CPA-goal style optimiser, so source management stays manual |
| Eight buying formats, two of them Telegram Mini App placements beyond the six above, which none of the other six sell | $50 publisher floor is five times TrafficStars, which releases from $10 in USDT |
Getting an 18+ Site Approved and Paid
Every platform here moderates sites manually before adult traffic monetization starts, and most publish no traffic threshold: TrafficStars asks for finished content and no incentivised clicks rather than a volume floor, and the rest publish no threshold either. Approval usually takes 24 to 72 hours. ClickAdilla’s 3-to-7-day figure covers payment approval, not site approval, and that distinction is worth checking anywhere before you plan cash flow.
Expect reported volume on any adult traffic network to sit below your analytics. Antifraud filtering strips a slice of every publisher’s inventory before it is paid for, and ad blocking removes another. That is why ExoClick puts domain rotation against static blocklists on its front page, and its rivals sell anti-adblock delivery the same way.
What Publishers Actually Clear on Pop
What adult pop traffic lands in the account depends on fill and on how many formats share the page. Unsold impressions pay nothing, so a second demand source through backfill or a mediation layer is how most established 18+ sites close the gap.
Pick the payout method while you are setting the account up. Crypto and e-wallet floors are the low ones on every platform in this table, bank transfer floors run 10 to 100 times higher, and changing the method after the first invoice usually costs another payment cycle.
FAQ
Can adult offers run on Google Ads or Meta?
No. Both prohibit sexually explicit promotion, and Meta's rules also catch suggestive imagery on otherwise mainstream dating creatives. Clean mainstream dating is possible on some platforms under restrictions; cam, VOD and explicit funnels are not.
Do mainstream offers convert on 18+ inventory?
Regularly. VPN, antivirus, browser games, sweepstakes and iGaming are standard buys on adult placements, and the CPM is usually far below what the same audience costs on search or social.
What tracking setup do these networks expect?
Server-to-server postback with a click-ID macro, wired to a tracker such as Keitaro, Binom, Voluum or RedTrack. Most platforms publish macros for campaign, creative, price, source ID and user agent.
Is there a minimum traffic volume for a site to be accepted?
Most publish none and rely on manual moderation instead. In practice a site with a few thousand monthly visits will be approved but will take weeks to clear even a $20 payout floor.
How much does ad blocking cut 18+ inventory?
Enough that anti-adblock is a sold feature and not a technical footnote. Rotating ad-serving domains recovers part of it, usually visible as a step change in reported impressions within a day.
Fourteen years buying and monetising traffic across pop, push, in-page and native inventory, with campaign work in dating and VPN, sweepstakes buying concentrated in LATAM, and publisher-side experience running mediation on mixed 18+ and mainstream sites. More on the background and on what is and is not tested first hand is on the author page.
Method. Deposit and payout figures come from the networks’ own payment and terms pages, read on 31 July 2026, except where the table marks a figure unconfirmed. Regulatory figures come from Ofcom’s Online Nation report, the European Commission’s March 2026 statement on adult platforms, and Aylo’s newsroom statements of 27 January and 5 May 2026. The pop CPM ranges are third-party estimates from Remoby, labelled as estimates because no network here publishes a rate card. The TrafficFactory deposit is the one figure that exists only in affiliate publications. The full sourcing rule is in the editorial policy.
Material last checked 31 July 2026
For the rest of the site: who publishes this and why is on the about page, what can and cannot be bought is in the advertising policy, corrections and enquiries go through contact. Beyond that, use of the site is governed by the terms and conditions, data handling is described in the privacy policy, cookie practice is described in the cookie policy.